The digital marketing world is ever-changing, and staying on top of the most effective SEO strategies can be a challenge. Many of today’s popular SEO tactics have been around for decades, but as technology continues to become more advanced, it’s becoming increasingly important for digital marketers and business owners to be knowledgeable about upcoming trends so they don’t get left behind. As we look ahead to 2023, now is the perfect time to start preparing ourselves by examining some of the key points that could shape our approach to SEO in years to come. Together with New Orleans SEO, we’ll discuss 6 ways you can ensure your online presence stays ahead of future changes by taking advantage of what lies ahead in 2023 – from artificial intelligence (AI) integrations and voice search optimization strategies all the way through accelerated mobile page tools (AMP). Get ready: here comes SEO in 2023!
- Artificial Intelligence (AI) Integrations: AI is quickly becoming a key player in the world of SEO. AI technology can help to automate processes and provide deeper insight into user behavior and search engine algorithms, helping to enhance existing SEO strategies as well as develop new ones. San Francisco SEO Company added that business owners who want to stay ahead of the curve should start looking for ways to integrate AI into their current online presence now – this could include using AI-powered tools such as SERPs RankTracker, Semrush or Ahrefs – so that they’re ready when 2023 rolls around.
- Voice Search Optimization Strategies: With voice assistants like Siri and Alexa on the rise, it’s important for businesses to start thinking about how to optimize their online presence for voice searches. It’s likely that by 2023, voice search will be even more popular than it is today – and businesses should look into developing strategies that target both long-tail keywords as well as natural language phrasing so they can stay ahead of the competition.
- Structured Data Markup: Structured data (or structured markup) helps search engines understand what a page is about and therefore decide how it should rank in search engine results pages (SERPs). Structured data also allows certain types of rich snippets to show up in SERPs, which makes your website stand out from other organic search listings and can potentially increase click-through rates (CTRs). According to SEO Services Los Angeles, businesses who want to get ahead of the curve should start looking into structured data markup and begin implementing it across their website as soon as possible.
- Mobile-First Websites: Mobile usage is on the rise, and by 2023 it’s likely that mobile searches will overtake desktop searches. That being said, having a mobile-friendly website with a responsive design is more important than ever before. In order to stay ahead of the game, businesses should make sure their websites are optimized for both desktop and mobile devices now – this includes creating content specifically designed for mobile users, using accelerated mobile page tools (AMP), and making sure your site loads quickly when accessed from a smartphone or tablet device.
- Link Building Strategies: Links are one of the most important aspects of SEO, and link building is an ongoing process that requires a lot of time and effort. In 2023, link building services and strategies are likely to become even more important as search engines continue to place added emphasis on quality links. Businesses should start taking steps now to ensure they’re prepared for when 2023 comes around – this could include implementing a content marketing strategy or reaching out to influencers in your niche in order to build relationships and develop backlinks.
- Local SEO Tactics: As mobile usage continues to rise, local SEO tactics will become increasingly essential for businesses that want their online presence to be seen by potential customers in their area. By 2023, it’s likely that local searches will make up a larger portion of all searches than ever before. Therefore, businesses should begin looking into local SEO tactics now – this could include creating dedicated pages for each of your locations, using location-targeting keywords in your content, and claiming and optimizing their Google My Business listing.
SEO is constantly changing, but by implementing these strategies now, businesses can ensure that they’ll be well-prepared when 2023 rolls around. From AI integrations to mobile-first websites, there’s plenty of work to do over the next few years – but with the right strategies in place, businesses will be able to get ahead of the curve and stay one step ahead of their competition. Good luck!